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Cliff's New Marina Privacy Policy

Cliff’s New Marina Privacy Policy

Effective June 20, 2020, 11:51 AM


This Privacy Policy governs how this site collects, uses, maintains, and discloses information collected from users (each, a “User”). We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate, their name, phone number, and/or email address. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users may visit our site anonymously, and can always refuse to supply personal identification information, with the understanding that it may prevent them from engaging in certain Site related activities. 


Also, this Privacy Notice for California Residents (“Notice”) of Cliff’s New Marina (“Cliff’s New Marina”, “we” or “our”) applies solely to all visitors, users, and others who reside in the State of California (“consumers”, “residents” or “you”) concerning personal and other information that may be collected when you interact with the Company, businesses managed or operated by the Company, and websites owned, operated and managed by the Company. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Notice. By accessing our website or utilizing our services, you consent to the information collection and handling practices outlined in this Notice.



Below you will find answers to the following questions about how we collect, use and share your personal information:


1. What is the personal information that we collect?

2. How do we collect your personal information?

3. How do we use personal information?

4. With whom do we share personal information?

5. What are your rights concerning your personal information?

6. Whom do you contact if you have questions about this Notice?


This page is used to inform website visitors regarding our policies regarding the collection, use, and disclosure of Personal Information if anyone decided to use our Products or Services, the Cliff’s New Marina website.  Cliff’s New Marina operates the website which provides services and products. If you choose to use our Services or products, then you agree to the collection and use of information about this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy. 


The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at unless otherwise defined in this Privacy Policy. At Cliff’s New Marina, we understand the importance of privacy and are committed to implementing standards for the protection of Personal Information (defined below). In this policy, “Cliff’s New Marina” means any affiliated and/or subsidiary companies, as they may exist from time to time. The words ‘Cliff’s New Marina’, ‘Cliff’s Marina’, ‘we’, or ‘us’ do not include third-party hotel owners or third parties involved in the delivery of services. However, we have requested such hotel owners and third-party suppliers to adhere to the terms of our Privacy Policy.


Cliff’s New Marina will not collect any personally-identifiable information about its visitors and guests (e.g., your name, address, telephone number, or email address) (“Personal Information”) through our websites unless it has been provided to us voluntarily. You may provide us with your Personal Information by making a reservation, using our services, ordering our products, providing it to us in communications such as comment cards and surveys, or participating in a marketing initiative. From time to time, Cliff’s New Marina offers packages or other services that involve third parties. If you are participating in these packages or services, your Personal Information will be shared with that third party to the extent necessary to provide the service and/or process the purchase or request. We may use the information you provide to send you offers and information about Cliff’s New Marina. If you do not wish to receive such offers and information, you may unsubscribe at any time by following the instructions provided in each marketing message. 

Sharing your personal information


We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, and trusted affiliates for the purposes outlined above. We may use third-party service providers to help us operate our business and the site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Information Collection and Use

For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and postal address. The information that we collect will be used to contact or identify you. 

Cliff’s New Marina collects Personal Information for a variety of reasons, including to establish and maintain a responsible business relationship with our visitors and guests, to better understand the needs of our visitors and guests to provide better service, to develop and improve products and services for our visitors and guests, and to adhere to legal and regulatory requirements.


Purposes for Which Personal Information Will Be Used.

We may use, or disclose the personal information we collect, for one or more of the following purposes:


  • To assess credit and other information for making rental decisions.


  • To fulfill the purpose for which the personal information was collected and provide the requested services. For example, if you share your name and contact information to inquire about rental units, request a rental price, or ask a question about our rental units or other services, we will use that personal information to respond to your inquiry. If you provide your personal information to pay, we will use that information to process your payment.


  • To process your requests, transactions, and payments and prevent transactional fraud.


  • To support you and to respond to your inquiries.


  • To help maintain the safety, security, and integrity of our services, databases, and other technology assets.


  • To respond to law enforcement requests and as required by law, court order, or governmental regulations.


  • As described to you when collecting your personal information or as otherwise outlined in the CCPA.


Log Data and Non-personal identification information  


We want to inform you that whenever you visit our Service, we collect information that your browser sends to us which is called Log Data. This Log Data may include information such as your computer’s Internet Protocol ("IP") address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics. We may collect non-personal identification information about Users whenever they interact with our site. Non-personal identification information may include the browser name, the type of computer, and technical information about the User’(s) means of connection to our sites, such as the operating system and the Internet service providers utilized and other similar information.


Cookies are files with a small amount of data that are commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.


Cliff’s New Marina uses “cookies” on our website, which are pieces of information that an Internet site transfers to a visitor’s hard drive for record-keeping purposes. The use of cookies is an industry standard and they are found almost everywhere on the Internet. We may evaluate content and services and tailor our websites based on other information it collects, such as IP addresses (numbers assigned to a computer whenever the Internet is used), pixel tags, and the type of Internet browser or operating system that is being used. This information is collected in the aggregate, but it may be linked to Personal Information through cookie use as described above. With most Internet browsers, you can erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.  We use these "cookies" to collect information and to improve our Service. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third-party companies and individuals due to the following reasons:


  • To facilitate our Service;

  • To provide the Service on our behalf;

  • To perform Service-related services; or

  • To assist us in analyzing how our Service is used.


We want to inform our Service users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


Google Analytics


Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this site, prepare reports on its activities, and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its advertising network. Personal Data collected: Cookie and Usage data. Our site also uses Google’s Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) as part of Google Analytics Demographics and Interest Reporting.


How we use collected information


We may collect and use Users' personal information for the following purposes:


  • To respond to questions or comments: The information you provide helps us respond to your inquiries.


  • To improve our site: We may use the feedback you provide to improve this site.


  • To send periodic emails: We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Security | How we protect your information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our site.

We value your trust in providing us with your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. 


We use safeguards and technology that acts in accordance with applicable laws and industry standards to guard Personal Information against loss, destruction, misuse, improper disclosure, and unauthorized access or modification. We make all reasonable efforts to ensure that the Personal Information we collect is not altered in any way, or reprocessed in a way that makes it incompatible with the purpose for which it was originally collected.




Our website is managed and operated in the United States in accordance with the laws of the United States. Any visitors to our website should be aware that the laws of the U.S. may differ from those of your country of residence. If you are located outside of the U.S., the use of this website is at your own risk and you are responsible for compliance with any applicable laws. By using our website and/or providing us with your Personal Information, you consent to the transfers and processing of any Personal Information that you provide and understand that our website will handle your Personal Information in accordance with this Privacy Policy and U.S. law. Consequently, you hereby waive any claims that may arise under the laws and regulations that apply to you in any other country or jurisdiction.

Links to Third Party Websites

Users may find content on our site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our site, is subject to that website’s terms and policies.

Our Service may contain links to other sites. You will be directed to that site if you click on a third-party link. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


Children's Privacy


Our Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do the necessary actions.


Your Rights and Choices. 


  • The CCPA provides consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

  • Right to know what personal information is being collected about you. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your request, we will disclose to you: (i) the categories, specific types, and sources of personal information we collected about you, (ii) our business purpose for collecting that personal information, and (iii) the categories of third parties with whom we share that personal information and the purpose for the disclosure.

  • Data portability right? You also have the right to request a copy of your personal information in a readily usable format that is transferable to other entities (frequently referred to as “data portability”). If you make a data portability request, we may be (i) restricted from providing certain sensitive personal information in response to the request or (ii) prohibited from granting the request entirely if it presents an unreasonable security risk.

  • Right to request that your personal information be deleted. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request, we will delete or de-identify (or direct our service providers to delete or de-identify) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to, among other things, comply with a legal obligation, complete the transaction for which we collected the personal information, provide a good or service that you requested or otherwise perform our contract with you, or make other internal and lawful uses of that information that are compatible with the context in which you provided it.

  • Right to know if your personal information is sold or disclosed and to whom.

  • We do not sell your personal information.

  • Right to opt-out of the sale of your personal information.

  • We do not sell your personal information.

  • Right to receive equal service and price, even if you exercise your CCPA privacy rights.

  • We will not discriminate against you for exercising any of your CCPA rights. 

CCPA obligations do not restrict our ability to comply with other federal, state, or local laws. Our compliance with other laws and regulations may interact with your rights under CCPA. For example, we may deny your deletion request if retaining information is necessary for us or our service providers to comply with a legal obligation, such as maintaining hard copies of personal information for select applicants or tenants.

Submitting Consumer Requests - Exercising Access, Data Portability, and Deletion Rights

To exercise your rights described above, please submit a verifiable consumer request to us by either calling us at (916) 665-1611 or mail your request via U.S. Postal Service to:

Attn: Cliff's New Marina

8651 River Rd

Sacramento, CA 95832


Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.  We reserve the right to full discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.


Your acceptance of these terms


By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.  By using our website you signify your consent and acceptance of this Privacy Policy. Our Privacy Policy is subject to change from time to time. 


THIS PRIVACY POLICY WAS UPDATED ON December 3, 2022, @ 3:12 PM. 

Thank you

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